Advancing marketplace trust since 1912.
BBB's vision is an ethical marketplace where buyers and sellers can trust each other. We pursue this vision by setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior.
The Better Business Bureau is a nonprofit organization focused on advancing marketplace trust, consisting of independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB).
We hold ourselves to the highest ethical standards and expect the same from the businesses we accredit.
We believe consumers deserve clear, honest, and unbiased information to make informed marketplace decisions.
Our work is grounded in local communities — we serve consumers and businesses at the neighborhood level.
We hold businesses accountable and provide a fair process for resolving disputes between buyers and sellers.
We celebrate marketplace role models and recognize businesses that go above and beyond for their customers.
With hundreds of local offices across North America, we are truly a community-level national institution.
Dedicated professionals working to advance trust in the marketplace every day.
President & CEO
Chief Operating Officer
Chief Technology Officer
VP, Consumer Affairs
VP, Business Development
General Counsel